Most people purchase personal training software for the obvious benefits of saving time, scheduling payments, program design and client scheduling. However, there are also plenty of unexpected benefits that most people don't expect.
In this blog, we’ll take a look at three important benefits that you might not notice until you’re already reaping the rewards. So whether you’re an experienced personal trainer or you’re just starting out, find out how to really get the most out of your personal training software solution.
1: Ease of use will increase client retention
Client retention is something that often takes a back seat with personal trainers, as they tend to focus on selling and getting more clients. I’ve been a personal trainer for over 10 years and I’m here to tell you that this is a mistake - client retention is one of the most important factors towards becoming a successful personal trainer. There are two good reasons for this:
- If you’re retaining clients, you won’t need to continually sell your services, as you’ll already have a full schedule.
- You don’t want a reputation as a personal trainer who loses clients easily. This indicates that you’re not doing a good job and that your clients are unhappy with their results.
The right personal training software solution will help you retain clients because:
- You’ll find that communication with your clients is easier, and they appreciate this.
- Booking and keeping track of your clients is streamlined and stress-free. If they can see their current and old workouts, they’re more likely to stay motivated.
What it comes down to is that personal training software will help you stay more engaged with your clients and their progress, keeping them motivated and happy with their results.
2: Flow-on benefits make it easier to up-sell other services
Up-selling your other services, such as nutrition planning or targeted training, is easier when your clients are already using your personal training software.
For example, the PTminder solution includes an online nutrition planner that has thousands of ingredients so your clients can track their diet and calories. Once they’re sold on that, they can access everything they need using the software.
On top of this, your clients will be able to see better results because they are on a diet that you can monitor.
3: Stay continually engaged with better communication
We touched on this in the first point, but it’s worth expanding on. When I first switched over to personal training software, I never really thought that communicating with my clients would be one of the benefits.
But after working with software for the last few years I can’t imagine communicating the way I used
to, through email or texting.
The problem with e-mail is that I have so much junk, it’s difficult to sort through everything in order to find my
clients. It’s also harder to reference the workouts or progress tracking while writing the e-mails.
It’s the same with text messaging. And I prefer to keep my personal and business texts separate – you probably do, too.
With personal training software, all your clients are in one place and you can access their information, track their progress and keep in touch. Your clients will also find it simpler, meaning they’re more likely to stay engaged with you.
When you add these three benefits to those you’re already aware of, the combination equals an efficient, streamlined business management solution that not only saves you time and stress, but can improve your personal training business in many other ways. You’ll not only get to spend more time with your clients doing what you do best, but you’re providing them with the means to take control of their own bookings and progress.
Keen to see how personal training software can benefit your business? Try PTminder free for 14 days.