Inside PTminder

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Business Plan - Your Blueprint for Success

Posted Callum Cook on January 28, 2019


A successful personal training business is one that starts based on a solid business plan. It’s the architecture you base your business on, and a tool to make sure you’re on track. You wouldn’t take on a client without doing a training plan, and it’s the same for your business.

So, we’ve developed a guide to help you write a business plan that outlines your strategy, crystallise your ideas and identify priorities, saving both time and effort.

The eBook, Strategy is at the heart of your business plan, covers: 

  • Crunching the numbers – we walk you through a break-even analysis that will tell you if your personal training business is financially feasible.
  • The nuts and bolts – a business overview, what your personal training service will offer, your marketing strategy and a financial plan.
  • The actual writing –how to begin putting all your ideas together.

The most valuable aspect of business planning, is not so much writing a document, but going through the thinking process of making your PT business fly. However a sound, logical business plan with the numbers to back it up is the first thing a bank is going to ask to see if you’re after a small business loan. For them to agree, the bank is going to want to see that you have a clear vision, goals and objectives, and that you’ve crunched the numbers.

Once your business plan is written, keep it close at hand. Review it regularly so you know you’re staying on target with your goals, and update it when necessary. Don’t make the mistake of ignoring it once your business is through the start-up phase. Revising and updating your plan will keep it relevant as a roadmap for your business.

Download your copy of the eBook here.


Topics: Personal Trainer, Business Tips

A Guide to a Profitable PT Business

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