We can all go online and find a new workout or meal plan, so why do people hire personal trainers? The answer is motivation. The number one reason people hire a personal trainer is for motivation. You can be the most knowledgeable trainer in the world, but without the ability to motivate your clients, they aren't going to keep coming back.
In this article, we'll go over the top 5 ways personal trainers motivate their clients.
1. Next Level Accountability
The key to motivation is accountability. Simply by hiring a PT, the client is instantly accountable. However, there are things you can do to increase that accountability.
There are Apps out there which allow users to get paid for reaching their goals by the users that don't reach their own goals!
2. The Power Of Social Media
Love it or hate it, social media has changed the way we interact with our peers. Harnessing the power of social media can be a fantastic way to keep clients on track. If a client's goal is to lose weight, then telling them that they'll have to upload a progress photo to social media once every few weeks will encourage them to stay on track.
3. Automatic Reminders
How many times has your client forgotten to turn up to a session or class? By using personal training software your clients will automatically get a text and/or email to remind them about their session or class. Without it, there is potentially lost revenue and time for you.
4. Born To Compete
We are biologically wired to be competitive. It's what allows us as a species to survive and thrive and you can use our built in competitive nature to increase client motivation and retention through fitness competitions.
By putting clients against each other, you give them something to fight for. Finding the right competition isn't always easy, because clients have different fitness levels and goals, but you can get creative to ensure that all clients have an even chance of success. For example, you could have a 4 week competition to see who can do the most squats, bench and military press' with half of their body weight on a barbell. Alternatively, you could have an 8 week competition to see who can lose the most % of body fat.
5. What Gets Measured Gets Managed
As the saying goes 'what gets measured, gets managed'. Keeping track of your clients various measurements, results and bio-metrics can be time consuming, but being able to show clients their progress is key to keeping them motivated and retaining them as a client. This is where personal training software comes in super handy, allowing you to easily store and track client information and results.