The relentless release of new business apps, along with a boom in the usage of mobile devices, means you can be more productive while on the go - an essential factor for personal trainers. From accounts and sales to scheduling and project management, small business apps can help your PT business in multiple ways.
The key question is how to determine what is the best personal trainer software for your business. Here’s four tips to help you make the best decision.
When searching for software, it’s tempting to focus on each application’s features. While differences in feature sets will help you to differentiate one app from the next, it’s better to first determine what you really need.
Start by figuring out what’s important to you. What are your core business needs? Most personal trainers will want:
By determining your must-haves before you even start your search for PT business software, you’ll be able to quickly build a list of viable options - and you’ll be able to easily eliminate the ones that don’t measure up.
While many PT business software apps will organise your financial information, you don’t want to pay for features you don’t need or buy software that's difficult to use. When you’re researching your options, you’ll probably come across some apps that are loaded with different capabilities – which will be built in to the price. What you need to do is look at all those features and decide if they’re really necessary, instead of being seduced by the sheer number of them.
In the end, you want something that simplifies and streamlines your business processes, not something that complicates them.
The business software you choose should be tailored for the PT industry. In other words, it needs to simplify day-to-day tasks, so that you can focus on helping clients achieve their goals rather than wading through paperwork.
The best way to assess any business management software is to get your hands on it. Most vendors will offer a free trial, demo or tour. While any two PT business apps may have similar features, hands-on usage could reveal that one is easier to use than the other.
As you evaluate each option, consider the following:
One of the best ways of evaluating business management software is to read the reviews, on platforms like Capterra, Software Advice, GetApp and Software Pundit. If you’re considering a particular app that’s not specifically tailored for PT businesses, scan the reviews and see if you can find comments from other personal trainers.
If it’s PT focussed, your colleagues in the industry will give you a good idea of several important factors, such as:
As you read the reviews, you’ll spot patterns around key issues like price, support, efficiencies and ease of use. And of course, if the vendor is someone with a reputation to uphold, there’s a greater likelihood that not only will their software meet your needs, but you’ll get the necessary support when you need it.
As you perform your due diligence in your research, you'll get a better feel for the options that fit your business and those that don't. Make sure you go through each options' list of features, integrations and add-ons to get a clear picture of everything you can do with the platform. If you can keep as much of your business managed in one app as possible, you'll streamline your business processes, stay organised and in touch with your clients, and reduce costs.
Like to learn more about how the PTminder solution can help organise and grow your PT business? Sign up here, or have a look at these articles to find out more.