Let’s be honest, when it’s all said and done people love people and want to make exercise fun. By combining training in a group we make it more exciting, engaging and fun, while at the same time, keeping our clients accountable.
There’s always a place for one on one training, however the industry as a whole is leaning strongly toward small group training.
Why is this?
First of all let’s look at the top 10 trends in the fitness industry:
- Wearable technology
- Body weight training
- High-Intensity Interval Training (HIIT)
- Educated and experienced fitness professionals
- Strength training
- Group training
- Exercise is medicine
- Personal Training
- Exercise and weight loss
Because people want something more than just a gym and something more affordable than personal training.
Combine the top 6 trending areas in the industry and you are onto a winner. Group Personal training needs to be done right. It needs to retain the essence of a personal training experience within a semi-private group, you need the right assessment process in place, the right number in each group and structured programming for a WIN, WIN, WIN scenario.
Group personal training helps keep members accountable within an environment that creates a sense of community and belonging. This ensures the member is more active more often and getting great results.
With 75% of members equating value with usage, it makes sense that group PT members are 80% more likely to remain a client for up to 5 months longer than one on one PT clients.
The general public are now wanting small group so if your fitness business needs to increase revenue and you don’t offer this you will need to consider where your business is heading in the next 1-3 years.
Small Group Training is here to stay!
Anthea Altamura has worked within the fitness industry for over 27 years as both personal fitness coach and multiple club owner. She has a wealth of experience managing fitness club sales teams and providing business support to the fitness industry.