I first got into personal training because I enjoy helping clients and I enjoy the lifestyle that being a PT brings. But if you want to be successful, you need to run your personal training outfit as a business, and managing a personal training business can be hard work. You have to manage and store clients details, schedule sessions and classes, process payments, send reminders to clients, build and send workout and nutritional plans, keep track of expenses, track sales and manage your website, keep your social media pages up to date and much more. As a personal trainer, I used to get so frustrated spending half my week managing these things and not training clients. That's until I discovered the world of personal training software.
Personal training software literally transformed my business, and I want to share with you the 10 reasons I think you need PT software too...
1. Free Up Time To Train More Clients
By spending less time with spreadsheet induced headaches and more time getting paid to actually train clients, my income increased overnight.
2. Reduce No Shows & Lost Revenue
The software sends automatic SMS and email reminders to the client prior to the session, which dramatically reduced no shows.
Also, before I discovered PTminder, I was taking payments cash in hand. When a client didn't turn up, I didn't get paid, and banking the money every few days was a nightmare. With the software, I could schedule an appointment and my customer could pay online in seconds. No more lost revenue from no-shows and my customers loved the fact they didn't have to go to the ATM before every session!
3. Keep Your Schedule Organised
There are a thousand calendar apps out there, but having one that links to my online booking system and allows me to schedule sessions and classes and assign them to clients has been a godsend! Everything links together and this has saved me so much time. I just open my app in the morning and have my whole schedule laid out for me.
4. Create & Assign Workout & Nutritional Plans
This was a big one for me. Prior to using the software, I was building my clients workout programs and nutritional plans in a spreadsheet, then manually sending it over to my client. In hindsight, I can't believe how unprofessional and inefficient that was.
Now I can build a workout program in minutes using PTminder's workout builder and assign it to any client I like in seconds. The client can see the entire workout and see a description, images and a video of the exercise. My clients absolutely love it and I spend way less time explaining how to perform certain exercises.
The same goes for the nutritional planner, I can build and assign a complete nutritional plan for my clients in minutes, and it even gives me a breakdown of the macro-nutrients as I build it, so I can tailor it to my clients needs.
5. Measure & Record Client Assessments
One of my biggest issues with keeping clients, was proving to them that they should continue to work with me and to sign up for a monthly package. With PTminder, I am now able to measure my clients bio-metrics, such as their body fat percentage, then produce progress graphs to show to my clients and prove to them that the sessions are helping them make progress. Up-selling my monthly packages is now far easier!
6. Create Recurring Membership Packages
For my first few years as a personal trainer, I only ever booked in single or blocks of 5 or 10 personal training sessions. This meant that I had to continuously find new clients and convince my existing clients to purchase more sessions. With PTminder, I am able to create membership packages with automated monthly payments. This has been a game changer. My average customer lifetime value has gone from around $300 to nearly $1,200. Instead of charging customers $60 a session, I charge them $199 per month, which offers incredible value and gives me a steady stream of revenue. I provide one-on-one sessions for the first week, then I allow the software to manage their account, their payments and I can quickly and easily monitor their progress and adjust their training and nutritional plans. I still check in on clients regularly, but the time commit is far less than before, allowing me to take on far more clients.
7. Scale Your Business
This step isn't for everyone, but for those looking to scale their personal training business, software becomes an invaluable tool. With PTminder, you can add as many trainers as you like to your account. As your client base grows, you can enlist the help of other PTs and manage everything from your account. You can assign clients to specific trainers and monitor their performance and sales figures.
8. Track & Manage Sales
As the old saying goes, 'what gets measured, gets managed' and I have certainly found this to be true. Without lifting a finger, I am able to track my sales, keep an eye on my expenses and even view my projected earnings. Checking in on performance every week and seeing my projected earnings gradually increase has been fantastic.
9. No More Tax Headaches
Like any business, you are liable for managing and paying your own tax. This is something you don't want to get wrong, and it can be a massive headache. PTminder helps you to track all of your payments, sales and expenses, so when it comes to tax time, you don't have to spend countless hours trying to piece together an entire years worth of data.
10. It's FREE!
That's right, PTminder offers a plan that is free forever! Granted, it only allows you to add up to 2 clients, but it's perfect if you want to get a feel for the software and try it out without having to commit, or if you're just getting started in the PT world and you only have a couple of clients.