Owning and operating a fitness business can be challenging at times. You are promoting on social media, you’ve got a website, you’re doing everything the experts recommended and you’ve got a steady stream of clients booking.
Great! But there is just one problem – clients are not returning. In fact, that lost client is now training with your competitor. Where did you go wrong?
First, let’s look at what you’re doing right. You are obviously nailing marketing! So well done. I can’t stress how important it is for Personal Trainers to have an online presence. Creating a brand for yourself online is essential to attracting new clients. But all that brand does is create an expectation about what your PT business can do for the client. Delivering a positive client experience is how you retain them.
One way to provide clients with the ultimate client experience is to make scheduling really easy for them. That means using PT scheduling software. In this blog, I’ll provide an outline of the benefits of using this type of software so you can keep your clients coming back to you - not the competition.
When it comes to client experience, your goal should always be to make your client’s life as easy as possible. Start by looking at your booking process from your client’s perspective.
Do your clients have to call you every time they want to book a class or session? Or does your current scheduling software often fail, causing more problems than it solves?
Neither option is convenient or easy for your clients. We refer to this as “client friction” - any aspect of the client interaction that has a negative impact on their experience. In this case, fully functioning personal training scheduling software is the best solution to create a positive client experience.
The PTminder scheduling app for personal trainers has helped over 400,000 clients make over 9 million bookings. With this tool, you can schedule in Sessions and Classes into your PTminder Calendar, whether your classes are one-off or regularly occurring. This gives clients the freedom to view your schedule and book whenever they want. The PTminder calendar even gives you the ability to set unavailable time windows for more “me” time (you’re a hardworking business owner, you deserve it).
Once you’ve scheduled in Sessions or Classes then clients can view your upcoming classes by the week, whether there are still available spots or not. In addition, clients can manage their own bookings or cancel, if they are within the cancellation policy timeframe set by you.
You can also remind clients of their upcoming bookings, cancellations, payments, waiting-lists and when their packages or memberships are about to expire. You have full control over what notifications are sent, how they are sent (SMS text message or email) and when notifications are sent (restrict reminders to only send during suitable time windows... your client might not appreciate a text reminder at 3 am).
As a result, you will reduce the number of no shows and time spent managing client bookings so you can focus on growing your business and developing a positive experience for your current clients.
How well is your personal training business growing? Try this quiz to find out if you have what it takes to stand out and win in this competitive industry. Click here to take this quiz.
Online Payment System
Now let’s move on to your payment system. Paper invoicing is outdated, and time-consuming and in-person payment isn’t always the easiest most convenient option.
Selecting an online payment system may feel overwhelming at first. There are hundreds of options to choose from and a lot of things to consider with each option, including features, currency options, support of recurring payments, transaction volume ability and compatibility with existing software. Your payment system should be secure, easy to set up and integrate easily with your particular business.
For personal trainers, the best option is to find a reputable personal training software that also accepts online payments. Through PTminder scheduling software, clients can easily pay online for one-off payments like a class or session or recurring payments like memberships. To date, PTminder has processed over $213 million in payments for users and their clients.
Another priority is security, which is why we’ve teamed up with leading payment processors from around the world to suit users’ needs and currency requirements. PTminder supports payment integrations with Debitsuccess, Stripe, GoCardless, Ezidebit and Paysmart to name a few.
Client scheduling software as a personal trainer marketing tool
Whether you are an independent personal trainer running your own group fitness studio or have a team of personal trainers working out of your gym, client scheduling software can be a transformative marketing tool for your business.
The PTminder scheduling software means more control for you and more convenience for your clients. With a client-centric focus, you will start to see a higher rate of client retention and a growing client base through referrals.
Try PTminder today. Plans start free up to two clients with all features included and no lock-in contracts or setup fees. Sign up here.