Five Reasons to Customize Your Personal Training Software with Your PT Business's Branding

The Value of Using a Custom Branded App for Your Fitness Business

Last year, according to our Annual Trendspotter Report, on average, 64,930 personal trainers arrived on the fitness industry landscape across the US, UK and Australia every month, creating an increasingly crowded market. This trend looks set to continue:

So what does this mean? In a nutshell, it means you need to find ways to make your PT business stand out from the crowd. One of the key areas to focus on is branding. Think of it as the 'face' of your business; it's how clients connect with you, it's what they associate with you. Good branding is more than just colors and logos; it's the entire identity and personality of your business.

Branding is important for all businesses, but for PTs it's even more so; remember, the crux of what you offer is 'personal'. You need to give potential clients the confidence that you'll build a relationship with them, that you're with them every step of the way on their fitness journey. And that starts with good branding.

Learning how to market your PT business successfully isn't something that happens overnight. And if you feel a bit lost when it comes to marketing—especially if you're just starting out—you're not alone.

Strengthening Your Fitness Business Brand on a Digital Level

If you've got a business management solution like PTminder on board, you'll have access to custom branded apps.

Investing in custom branded apps adds value, which means you'll soon realize the benefits in terms of increased client base and profits. However, more business and a higher bottom line aren't the only reasons to customize your PT software. You'll also benefit from:

1. Increased Brand Exposure

2. Branding Helps Build Trust

For all PTs, trust is an essential element for business success. You're offering one of the most personal services there is, and strong relationships between a PT and their clients is crucial. Professional, positive branding is something that any potential client will expect to see when they're checking out their fitness options, and if it's missing, that's likely to be a red flag. Branding tells people very early on what they can expect from you.

When you leverage custom branded apps, that's an investment your business is making to improve itself, and potential clients will recognize that you put in the work to create your brand—and they're more likely to trust you from the beginning.

3. Increase Your Brand Professionalism

4. Cohesive Marketing and Advertising

5. Improved Client Experience

The better the experience you offer your clients—and not just around their workouts or nutrition plans—the more likely they are to remain loyal to you. Good branding—especially for PTs—puts a more personal, human side on your business. There's an emotional side to all fitness journeys, and the right branding will help you to build relationships with your clients, and that increases their loyalty. When you create a brand that people actually care about, you're generating a clear competitive advantage.